About
Our Mission
At Zo So Charming LLC, we're passionate about crafting personalized charm jewelry that honors your unique story. Our mission is to deliver exceptional craftsmanship, using our finest materials to create enduring pieces that inspire joy and confidence. From milestone celebrations to everyday moments, our custom designs capture life's precious memories. Join us in celebrating YOU with our one-of-a-kind custom pieces.
Meet the Owner
My name is Sadie Joiner.
I am a wife and a mother. My daughter, Zoey, is 7 years old and the most amazing little girl in the whole world. My husband, Justin, and I have been married since 2022, and marriage has been such an awesome journey. Being a mom and a wife is a huge part of who I am. We also have a beautiful golden retriever named Zeus. He’s a ham, but we love him to pieces. I’m from Louisville, KY. I spent the later years of my childhood and early adulthood in Hardin County. In 2020, we moved back to Louisville.
In my free time, I enjoy being around my friends and family. I’m not one to spend much time alone. I’m always looking for somewhere fun to take my daughter. I also love shopping, trying new restaurants, and going to new places. Most people would probably describe me as an extrovert.
Behind the Brand
Why jewelry? I’ve been a jewelry and makeup lover for a long time. Being a plus-size woman, clothes don’t always fit, and jewelry is the most fun way to elevate my look and have my own style outside of the typical plus-size wardrobe. I absolutely LOVE the idea of customizing pieces, and when I saw charm jewelry, it was love at first sight. No two pieces are alike, and it’s such a fun way to express yourself and stand out.
As you may have figured out by now, the name Zo So Charming comes from my daughter, Zoey. Since she was in my belly, she’s always been our Zo Zo. Because she is my biggest drive in life, of course, I have to incorporate her in this journey. I really wanted “Charming” in the name, and somehow I came across “Oh So Charming” and had to give it my own twist!!
Let’s Work Together
Get in touch so we can start working together.